Fresh Maple Cleaning Company

About the Business

Fresh Maple is a cleaning services company located in Oakville, Ontario, Canada, offering carpet cleaning, tile and grout cleaning, upholstery and area rug services. They serve homeowners and small commercial clients across the Greater Toronto Area and aim to attract high quality local leads through online search.

Challenges

Before partnering with me, Fresh Maple faced low visibility in local search, minimal leads from organic traffic, and an under-optimized online presence. Their Google Business Profile was incomplete, their on-page SEO and site structure were weak, and they had virtually no link building or content strategy in place. As a result, they weren’t ranking in the top five positions for key service keywords and were missing out on nearby customers.

Solutions

I implemented a comprehensive Local SEO strategy: I optimized their Google Business Profile (GMB), ensuring all service areas, photos, descriptions, and reviews were fully set up. I carried out on-page SEO improvements: keyword-rich service pages, meta tags, and mobile-friendly layouts. I handled technical SEO tasks including sitemap, schema markup, and site speed optimizations. Then I executed a targeted link-building program: acquiring high-quality backlinks and guest-posting on relevant sites. Finally, I planned and published helpful local content supporting their cleaning services and target keywords.

Results

Within a few months, Fresh Maple ranked multiple service pages in the top five positions on Google for important local keywords. Their new backlink profile was strong, with numerous guest-posting links contributing to domain authority. As a result, they experienced a measurable increase in phone calls and form-based leads, establishing a steady flow of high-intent inquiries from local homeowners and commercial clients.